Exclusive industry experience from top brands at Business Studies Student Conference

Wow! What a conference! Students at this year's Business Studies Convention at Disneyland® Paris gained exclusive insight into the business of Disney and top sustainable beauty brand Floral Street.

To begin, Nick Webb shared his knowledge and experience heading up the Partnerships team at Disney Destinations. Nick discussed the strategy of using partners to promote brands to inspire customers to experience the Disney magic!

We then heard from Michelle Feeney, Founder and CEO of Floral Street, a beauty brand with sustainable and ethical products at its core. Michelle's journey of challenges following her incredible lifetime of experiences within the beauty industry offered an unparalleled understanding of, and advice for developing a brand and business.

Following Michelle, we heard from Tom Nelson about the digital marketing and e-commerce strategies used at Walt Disney Travel Company.  Tom talked about the importance of the customer’s online experience though thorough understanding of the target markets and how they interact with the brand online.

To wrap up, students were invited to ask the experts their own questions, delving even further into the business, commerce and marketing strategies they have shared.

Who joined this year’s conference?

400 students from colleges across the UK travelled by coach or air to Paris and stayed at the Disney Hotel Cheyenne.  Along with a 2 day, 2 Park pass, students also benefited from the Extra Magic Hour and some took advantage of their full time coach to take them on an excursion into Paris.

What did students learn?

Along with the unique opportunity to learn from top brands and industry experts, focused learning resources were also available to download prior to the event.  These are designed to use within the resort to boost learning outcomes. 

The event and resources are designed by educational and industry professionals to align with courses in Business Studies, Marketing, Customer Services and Commerce at Level 2, 3 and beyond.

Don’t miss out in 2026

We run our Business Studies conference alongside our popular Travel & Tourism conference each January at Disneyland® Paris.  This gives colleges the opportunity to team up departments, making travel costs more affordable.

Business Studies Student Convention 2026
27-30 January 2026
4-day/3-night package

Travel & Tourism Student Convention 2026
27-30 January 2026
4-day/3-night package

Register your interest in these live educational conferences today →